This knowledge can be a business' number one asset. It consists of, among other things, knowledge regarding markets, products, technologies and organisations.

Where your knowledge resides

Not surprisingly, your knowledge resides in many different places:

• databases
• knowledge bases
• filing cabinets; and
• peoples' heads

It is often distributed right across your business. Logically, where knowledge is not well recorded, one part of a business may repeat work (i.e - the building of knowledge) that another part of the business has already completed. Being unaware that knowledge already exists in a business is a time consuming and expensive mistake - and no business is ummune from this problem. Even large businesses, which often have extensive "systems" in place, can fall victim to this.

You need to know:

• what your business knowledge assets are; and
• how to manage and make use of these assets to get maximum return.

Using knowledge as a competitive advantage

The growth of globalisation and an increasingly competitive marketplace means access to accurate, timely and contextualised knowledge is critical to the success of your business. The challenge of deploying this knowledge to create competitive advantage becomes more crucial as:

• The marketplace increases in competitiveness
• The rate of innovation rises
• Competitiors organise their businesses to focus on creating customer value.
• The reduction in staff and management functions and size is reduced
• Employees have less and less time to aquire knowledge and experience.
• Employees retire earlier and increase mobility
• Small business complexity increases.

GlobalNet can help your organisation identify it's knowledge assets and then implement systems and processes to capture new knowledge and take advantage of existing knowledge.